The Exciting Ad Agency Business
I am a copy writer and artist. My best years were spent in the advertising agency business. Advertising is a big money business because business spends billions to promote its products.
Businesses have a choice, promote or die. Advertise effectively or go bankrupt. Recently we have seen Wards, Kmart, Enron and many other companies fail. Most businesses that fail do so because of a lack of effective ad promotions. It is a sad fact that over 90% of all advertising goes right to the waste basket without being read or acted upon. Televison commercials are ignored and the radio is turned off when the ads come on. You drive right by billboards without a second glance and throw direct mail unopened in the trash. You throw ou...
[ Read Article ] | 
